Barca in debt sells stadium name to manage debt: The DONG-A ILBO

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Would there be anything left for sale for FC Barcelona’s famed Spanish Primera Liga? FC Barcelona, ​​which is suffering from a huge debt, has sold its main stadium.

“Barça and Spotify are sealing a long-term strategic partnership in sports and entertainment,” FC Barcelona said on their website on Wednesday. Based on the new contract with Spotify, the world’s largest music streaming service, players will wear uniforms with Spotify for the next four seasons. Moreover, the name Camp Nou, the name of Barca’s main stadium, will be used by Spotify in the future. Barca will receive up to 70 million euros (about 95 billion won) from Spotify to rename the stadium as Spotify Camp Nou (pictured). It’s unclear how long Spotify will retain the name, however.

It is not common for sports clubs to sell their main stadiums. The first case was when the American football team Buffalo Bills changed the name of its main stadium to Rich Stadium in 1973. Since then, many stadiums of professional baseball, football and basketball teams have sold out. their main stadiums to corporations for stable operation of the club.

Barca’s main stadium has never been renamed since it opened in 1957, suggesting the football club‘s financial situation has become extremely fragile. The Spanish football team had to swallow their pride due to massive debt. In 2013, Barca attached commercial advertisements to their uniforms for the first time in the 114-year-old club’s history. At that time, the little one signed a sponsorship contract with Qatar Airlines to receive 45 million US dollars per year for four years. It was a first for the club, which had not used commercial uniforms since its inception, believing it would give back to society through football. Although many football clubs used commercial uniforms to run their operations with more stability, Barca refused to do so. She sought to keep her heritage and her pride. The club first wore uniforms with advertisements in 2006, when they became the UNESCO Trade Ambassador. It was a public announcement where 0.7% of the team’s profits were donated to UNESCO.

Lionel Messi’s exit from the club, which was like a symbol for the club, also came as a shock to Barca fans. Barca couldn’t back Messi, who earned 168.8 billion won a year. Today, Barca no longer have pride to protect, Messi, or rights to the name of their main stadium. He can only count on his performance, but currently Barça occupy third place in the Spanish league. It failed to enter the UEFA Champions League and nearly left the Europa League Round of 16. This is where FC Barcelona currently stands, going from footballing supremacy to financial distress.

Dong-Wook Kim [email protected]

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