Egyptian hijabi singer featured in La Liga ad

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Tasneem Elaidy, a veiled Egyptian singer who has gone viral for her cover songs on social media, sings in English and Spanish in the La Liga advert.

Elaidy took part in a promotional video for the new Spanish La Liga ball for the 2022/2023 season [Getty]

An Egyptian hijabi singer has gone viral for featuring in a promotional video for Spanish football league La Liga.

Tasneem Elaidy can be seen singing in a promotional video for the Spanish top flight’s latest ball design for the 2022/2023 football season, which has already garnered millions of views on Instagram and TikTok.

The song, titled “Meen Yatahada” – which translates to “Who Challenges” in Arabic – also features French hip-hop group Arsenik and Sudanese rapper Dafencii. The TikTok star sings his verses in English and Spanish.

“It was such an honor to be part of the new launch of La Liga football,” she wrote in the caption of the post in which she shared the video.

The singer posted a follow-up clip to Instagram showing behind-the-scenes footage, in which she is seen recording and discussing the song with her producers.

Elaidy went viral on the video-sharing app last year for covering the song “Astronaut in the Ocean” by Australian rapper Masked Wolf. The song was originally released in 2019, but rose to popularity on charts around the world after a re-release.

Elaidy, who is based in the Egyptian capital and studies musical performance and sound engineering at the American University in Cairo, according to local media, has regularly posted cover songs on her social media accounts since 2018.

Her videos, which have amassed millions of views, feature covers of well-known songs by artists such as Alicia Keys, Beyoncé, and The Weekend.

She also released an extended play, titled “Blue Shirt”, featuring three original songs.

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