Premier League clubs are ready to take advantage of the new Pakistani league by ‘twinning’ with teams in the franchise… and they could wear the same colors as their partner team
- Six Premier League teams seek partnerships with Pakistani clubs
- The English outfits will “twin” with their teams before the launch of the PFL next spring
- This is the first partnership of its kind and could see teams adopting similar colors
Premier League clubs are looking to explore the Pakistani market by ‘twinning’ with teams from the country’s new franchise competition.
The Pakistan Football League (PFL) will be launched next spring with teams from the cities of Karachi, Lahore, Quetta, Islamabad, Peshawar and Multan.
Sportsmail understands that these six teams will each form partnerships with an English club and may even adopt the same colors and nicknames as their Premier League counterparts.
Premier League clubs set to partner with squads in soon-to-launch Pakistani league
The six Premier League clubs involved have yet to be confirmed, but it is understood that advanced talks are underway with at least one of the ‘Big Six’, as well as with teams from areas with high Asian populations.
This will be the first time that a group of English clubs will be linked to another league in this way. Michael Owen will be announced as PFL Ambassador and a London stadium launch is slated for next month.
England legend Owen, who signed a three-year ambassadorial role, said: “Pakistan’s football potential is enormous and I am delighted to identify untapped talent in a country of 220 million people.
Michael Owen expected to be a league ambassador and praised their “untapped potential”
“I am looking to promote and develop football between UK and Pakistan through the very first franchise model league.”
The PFL will be led by Global Soccer Ventures, whose chief executive Zabe Khan previously launched the country’s first professional league, the Pakistani Premier League.
Khan said: “I am delighted to see Michael playing a pivotal role in creating a new era of football in Pakistan. This is a remarkable partnership to help Pakistan move the goalposts to development. international football. ‘
Premier League – led by chief executive Richard Masters – hope to expand brand into new market
Premier League teams hope the partnerships can help them grow their brands and fans in a largely untapped market. They also plan to use the matchmaking to try and engage with their own local Asian community. Pakistani teams will benefit from the opportunity to tap into the expertise of their Premier League partners and potentially spend time at their training facilities.
The stronger sporting ties between England and Pakistan come at a time when tensions are running high between the cricket boards of the two countries following England’s withdrawal from their proposed T20 tour next month.
The ECB said in a statement it had “growing concerns about travel to the region”, but the excuse was rejected by both the Pakistan Cricket Board and the British High Commission.