The Valencia football club will promote FacePhi Tech to its sports partners

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“The signing of this agreement represents a great opportunity to strengthen our position in the sporting events industry, working hand in hand with one of the biggest Spanish football teams, and clearly indicating that the application of our solutions improves user experience in any industry – even at major sporting events – Javier Mira, CEO, FacePhi

FacePhi and Valencia CF football club deepen their partnership. The organizations announced a new agreement through which the latter will act as “a global ambassador” for FacePhi’s technology.

It’s the latest sign of friendly ties between the companies after Valencia CF provided FacePhi with a gateway into the sports sector last year, thanks to a project in which FacePhi’s biometric integration technology was used to enroll Valencia CF fans into an automated access control system that allowed them to enter the Valencia CF stadium using a QR code via the football club’s mobile app.

Going forward, Valencia CF could prove to be an important ally in helping to promote FacePhi’s biometric technology to a wider audience in the sports world, with the organizations suggesting in a statement that the football organization will promote FacePhi technology at the 2022 World Cup in Qatar. , as well as more widely.

In return, FacePhi agreed to become a sponsor of Valencia CF and a member of the VCF Business Club, the professional networking arm of the European football organization.

“Thanks to this collaboration with Valencia CF, our technology will be able to be present within any sports entity in the world, beyond the perimeter of Spanish football clubs“, explained the CEO of FacePhi, Javier Mira. “The signing of this agreement represents a great opportunity to strengthen our position in the sporting events industry, working hand in hand with one of the biggest Spanish football teams, and clearly indicating that the application of our solutions improves the user experience in any industry – even in major sporting events.

A love of football seems to be deeply rooted in the Spain-based identity tech company. Shortly after announcing its partnership with Valencia CF last year, FacePhi revealed this summer that its board chairman, Salvador Martí, was stepping down to focus his energies on growing CF Intercity, a football team he co-founded. Mira, who took Martí’s place on the board, said at the time that Martí’s decision was “courageous and understandable from the point of view of a committed entrepreneur”.

The announcement of the new Valencia CF deal comes shortly after it was announced that SoYou, a financial services startup, had become the latest customer to adopt FacePhi’s selfie-based onboarding solution.

January 14, 2022 – by Alex Perala

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